my old sales process used to look something like this:

• content → sales page → sale

the website was getting roughly 500 visitors per day, and 1% of those converted into sales, so on average 5 sales per day…

and don’t get me wrong, that is not bad at all…

but there is one simple trick that i implemented which changed the game for me…

one day i had a realization, that if only 1% of my website visitors end up purchasing the product… i waste 99% of the traffic.

so i started testing and experimenting, the question at hand was… “how can i make use of that 99% even if the sales page isn’t enough to convince them to purchase”

you see, everyone who visitors your website from your content is interested in your product.

the only factors in whether they purchase are how their value of that product compares to your pricing.

the product may be amazing, but the sales page clearly isn’t convincing enough…

this made me think, what would EVERYONE find value in… a free product, of course.

from then i started experimenting with giving away free products to everyone:

• in the content notify them that there is a free product waiting for them
• on the sales page, have a pop-up saying something along the lines of “claim your free ‘X’”

a massive percentage of people who visit your sales page will claim it, in return you should ask for an email…

in the automated email, you should also send an invite to your telegram/discord community.